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Jo Malone CBE

Think Like an Entrepreneur

Turn your business idea into a global brand, or simply learn to think differently, with lessons learnt from Jo's incredible journey - from a South London council house to becoming one of Britain's most successful entrepreneurs.

This course includes:

4 hours

18 lessons

19 Challenges

New price $53.40 $89 / $53.40
Voucher code applied: NEWYEAR25
40% off everything
40% off everything

Make it your year

40% off everything

Offer ends 31st Jan 2025. 40% off standard price Terms apply

What you'll learn

For the first time, join Jo Malone CBE as she shares her unique and highly personal toolkit for business success - all based on her firsthand experiences. Find inspiration in her incredible story, develop your entrepreneurial mindset and learn the lessons every aspiring and established entrepreneur needs to know.

  • Start and grow your own company
  • Master the art of brand building
  • Innovate and develop your products
  • Turn your passion into a business
  • Learn how to see setbacks as lessons
  • Develop confidence and tenacity
  • Cultivate a mindset that helps you succeed

Learn even more with a subscription

Access all 45 courses to learn from the world's greatest authors, chefs, entrepreneurs and more.

Jo Malone CBE is a legend of perfumery and innovation, going from humble beginnings in South London, to revolutionising the beauty industry and creating some of the world’s most loved fragrances.

As Founder and Creative Director of Jo Loves, Jo's enduring dedication to the art of fragrance continues to inspire and captivate worldwide. Now, for the first time, she’s sharing her story to help you find success.

Course preview

Lesson plan (18)

  1. 01

    Introduction

    05:50

  2. 02

    The five ‘i’s

    03:05

  3. 03

    Inspiration: the power of storytelling

    18:59

  4. 04

    Innovation: developing your idea

    14:54

  5. 05

    Ignition: sparking excitement

    15:43

  6. 06

    Integrity: creating your brand identity

    13:01

  7. 07

    Instinct: making difficult decisions

    15:41

  8. 08

    Start building your business

    10:35

  9. 09

    Connecting with your customer

    10:35

  10. 10

    Develop and protect new products

    15:40

  11. 11

    Marketing

    17:19

  12. 12

    Creating luxury

    14:27

  13. 13

    Building your team

    17:13

  14. 14

    The power of negotiation

    12:31

  15. 15

    The art of collaboration

    11:06

  16. 16

    Leadership and vision

    12:19

  17. 17

    Perseverance and resilience

    10:31

  18. 18

    Conclusion

    02:17

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Pricing options

  • Watch on computer, TV, phone, or tablet
  • Change or cancel your subscription any time
Pricing plans

One course

Best value

Every course

Price

$89 $53.40

/ year

$120 $72

/ year

Number of Maestro

1

(Jo Malone CBE only)

35+

(incl. Jo Malone CBE)

Across 7 categories

Access to new releases

Not included Included

Downloadable course guide

Included Included

Money back guarantee

14 days

30 days

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Get a free taster lesson 

Watch Jo’s introduction lesson for free. Get a taste of the course and you’ll be inspired to start out on your own journey as an entrepreneur.