Unlimited access to every course for just $10 a month (billed annually)
Graphic Design

Paula Scher

Graphic Design

Elevate your design career with the Partner of world renowned design agency, Pentagram.

This course includes:

21 lessons

4 hours

14 exercises

What you'll learn

Join Paula as she takes you into her studio and shares the secrets behind her highly successful design career.

  • Explore the principles of graphic design
  • Deconstruct iconic examples of Paula’s work from The Met to Microsoft
  • Master typography like a pro
  • Get the best from client and team collaboration
  • Create a compelling portfolio to land your dream job
  • Learn what makes visual branding impactful

Learn even more with a subscription

Access all 37 courses to learn from the world's greatest authors, chefs, entrepreneurs and more.

You name it, she’s probably designed it. After her first job as a layout artist for Random House’s children’s book division, Paula Scher then moved onto designing legendary album covers for the likes of Bob Dylan and The Rolling Stones at CBS Records and Atlantic Records, before becoming the first female partner at design firm Pentagram in 1991. Now with a 50-year career and 300 design awards to her name, Paula is undoubtedly an industry icon, and may just be the most in-demand graphic design teacher around.

Course trailer

Lesson plan (21)

  1. 01

    Graphic Design Introduction

    02:17

  2. 02

    Introduction to Graphic Design 101

    03:06

  3. 03

    Origins of Type

    06:08

  4. 04

    Crests, Flags, Symbols and Logos

    07:21

  5. 05

    Type!

    18:10

  6. 06

    Editorial Design

    10:45

  7. 07

    Word and Image: 1800s – 1940s

    18:35

  8. 08

    Word and Image: 1950s – Present

    18:30

  9. 09

    Logos from Everywhere

    32:22

  10. 10

    From Sketch to Finish: Introduction

    01:05

  11. 11

    From Sketch to Finish: Citibank

    08:00

  12. 12

    From Sketch to Finish: The Met Opera & New York City Ballet

    06:39

  13. 13

    From Sketch to Finish: Windows 8

    06:14

  14. 14

    From Sketch to Finish: Berkely Rep & Landmark Cinemas

    08:57

  15. 15

    From Sketch to Finish: The New School and The Quad Cinema

    13:53

  16. 16

    Environmental Design

    23:19

  17. 17

    Case Studies in Environmental Design

    13:50

  18. 18

    Film Titles and Animation

    11:16

  19. 19

    Film Titles and Animation Inspirations

    09:16

  20. 20

    Film Titles and Animation in Practice

    14:22

  21. 21

    Conclusion

    01:32

Thanks for signing up

Check your inbox - your free lesson is on the way!

Oops! Something went wrong

Please try again later

Get a free taster lesson 

Sign up for a free lesson from the course, where Paula talks about the power and playfulness of typography.

Reviews for BBC Maestro

Pricing options

  • Watch on computer, TV, phone, or tablet
  • Change or cancel your subscription any time
Looking to buy a gift? Learn more
Pricing plans

1 course

Best value

Every course

Price

$89

One-off payment

$120

Annually billed subscription

Number of Maestro

1

(Paula Scher only)

35+

(incl. Paula Scher)

Across 7 categories

Length of access

Lifetime

1 year

Access to new releases

Downloadable course guide

Money back guarantee

14 days

30 days

Buy Subscribe

Looking to inspire someone in your life who has undeniable creative flair? 

Common questions

BBC Maestro is a subscription-based streaming platform, created to educate and inspire people to explore their creativity. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world.

BBC Maestro offers single course purchases or an annual subscription.

Simply purchase an individual course or an All Courses pass and get access to easy-to-follow video lessons. Watch on your computer, tablet or mobile and learn on demand, wherever and whenever you like.

Our courses are beginner-friendly and you can watch as many times as you like, at your own pace.

BBC Maestro is currently available in the following territories: United Kingdom, Isle of Mann, Ireland, Jersey, Guernsey, Australia, South Africa, Canada, India, Brazil, Italy, Netherlands, Spain, Germany, Belgium, Switzerland, Portugal, Singapore, New Zealand, Hong Kong, UAE and USA. We are planning on launching BBC Maestro in other territories in the future. Please subscribe to our mailing list and follow our social media channels for updates.

Yes, you can buy an annual subscription to get full access to all BBC Maestro courses, lessons and course notes for one year. Find out more

Yes, all our courses have English subtitles that can be accessed by clicking the CC button on the video player. We also have downloadable PDF course notes to go with each course, which offer more detailed information and tips.

No, all our courses are self-paced and no courses will be removed from the site or ‘expire’. If you have an all-access annual subscription, you can watch any content while your subscription is valid. If you don’t have an all-access subscription, but instead have bought one or more individual courses, the purchased content is yours to keep for life, and lessons can be watched as many times as you like.

Yes, you can see a full list of our current courses here.

We offer a 30-day money back guarantee for your first all-access annual subscription, if you aren't completely satisfied with your purchase. See our terms and conditions for details, or email [email protected].

You can choose between buying a single course as a one-off purchase, or you can sign up for an annual subscription which gives you access to all BBC Maestro courses for one year.

If you buy a single course, then it’s yours for life. You can watch the course as many times as you like, whenever you like. Our single courses include downloadable course notes to complement the video lessons.

Alternatively, if you buy an annual subscription to BBC Maestro, you can access every course for one year. You can watch each course as many times as you like within the year, and you’ll also be able to download the course notes for each course.

After one year you’ll have the option to renew your subscription, or you can choose not to renew once your subscription year is over. Subscriptions are billed annually, and we offer a 30-day money back guarantee to receive a full refund if you’re unhappy with your purchase.

Subscribers will have instant access to new courses as they are released. Please note that any courses in the Upcoming Courses section may be released outside of your annual subscription period. If you have any questions about an upcoming course, please email [email protected].

You can buy a gift card for any individual course or an All Courses Pass on our gift cards page. When you buy a gift card, you can choose to send the email with the gift card PDF attached to yourself or directly to the recipient. You can also choose to specify which date you would like the gift card email to send to your recipient. 

Gift cards can be redeemed on the Gift Cards page. Once the card is redeemed, if the gift is for a single course the giftee will have lifetime access to the course and be able to re-watch as many times as they like. If the gift is for an All Courses Pass, the giftee will have one year’s access to all BBC Maestro courses, and immediate access to any new courses that are released within their yearly access period – from the date that they redeem their gift code.

 Please note, anyone outside of our available regions will not be able to redeem a gift card.

Thanks for signing up

Check your inbox - your free lesson is on the way!

Oops! Something went wrong

Please try again later

Get a free taster lesson 

Sign up for a free lesson from the course, where Paula talks about the power and playfulness of typography.