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Graphic Design

Paula Scher

Graphic Design

Elevate your design career with the Partner of world renowned design agency, Pentagram.

This course includes:

21 lessons

4 hours

14 exercises

What you'll learn

Join Paula as she takes you into her studio and shares the secrets behind her highly successful design career.

  • Explore the principles of graphic design
  • Deconstruct iconic examples of Paula’s work from The Met to Microsoft
  • Master typography like a pro
  • Get the best from client and team collaboration
  • Create a compelling portfolio to land your dream job
  • Learn what makes visual branding impactful

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You name it, she’s probably designed it. After her first job as a layout artist for Random House’s children’s book division, Paula Scher then moved onto designing legendary album covers for the likes of Bob Dylan and The Rolling Stones at CBS Records and Atlantic Records, before becoming the first female partner at design firm Pentagram in 1991. Now with a 50-year career and 300 design awards to her name, Paula is undoubtedly an industry icon, and may just be the most in-demand graphic design teacher around.

Course trailer

Lesson plan (21)

  1. 01

    Graphic Design Introduction


  2. 02

    Introduction to Graphic Design 101


  3. 03

    Origins of Type


  4. 04

    Crests, Flags, Symbols and Logos


  5. 05



  6. 06

    Editorial Design


  7. 07

    Word and Image: 1800s – 1940s


  8. 08

    Word and Image: 1950s – Present


  9. 09

    Logos from Everywhere


  10. 10

    From Sketch to Finish: Introduction


  11. 11

    From Sketch to Finish: Citibank


  12. 12

    From Sketch to Finish: The Met Opera & New York City Ballet


  13. 13

    From Sketch to Finish: Windows 8


  14. 14

    From Sketch to Finish: Berkely Rep & Landmark Cinemas


  15. 15

    From Sketch to Finish: The New School and The Quad Cinema


  16. 16

    Environmental Design


  17. 17

    Case Studies in Environmental Design


  18. 18

    Film Titles and Animation


  19. 19

    Film Titles and Animation Inspirations


  20. 20

    Film Titles and Animation in Practice


  21. 21



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Pricing plans

1 course

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Number of Maestro


(Paula Scher only)


(incl. Paula Scher)

Across 7 categories

Length of access


1 year

Access to new releases

Downloadable course guide

Money back guarantee

14 days

30 days

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