Peter Jones

Toolkit for Business Success

Whether you have a spark of an idea or are already employing staff, these 40 lessons are Peter's toolkit for success in entrepreneurship - they will help you harness your passion, achieve your goals and arm you with business acumen that will last a lifetime.

40 video lessons

Course notes

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The Course

Peter will take you from generating ideas to launching and growing your business, with tips and insights from his long and varied career along the way. His 10 Golden Rules, developed over 40 years of starting, growing and investing in more than 100 businesses, will give you the solid foundation you need to grow as a successful entrepreneur. You'll learn to put together the perfect business plan, network, build your brand, attract and keep the best employees, market your business and much more.

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Understanding your key motivators with business expert, Peter Jones

Your Maestro

Launching his first business at the age of 16, Peter has amassed more than 40 years of experience and insight. He’s invested in over 100 businesses and is the founder of the UK’s first Enterprise Academy.

His long-standing role on BBC’s Dragons’ Den has given him an unparalleled experience in nurturing opportunity, supporting great ideas from infancy and setting founders on the right path to growth.

This practical guide will arm you with the skills and wisdom of Peter Jones and his fellow entrepreneurs: Reggae Reggae’s Levi Roots; Michelin-Starred restaurateur, Tom Kerridge; and Ross Bailey, CEO of retail space rental platform, Appear Here.

Lessons

Entrepreneurs are made, not born

2 mins

Peter introduces the skills you’ll master in entrepreneurship.

The big idea

6 mins

Learn how to generate business ideas and recognise the best ones.

The golden rules

1 min

Build a solid foundation with Peter’s critical skills for success as an entrepreneur.

Golden rule 1: have a vision

5 mins

Pinpoint your ambitions through visualisation techniques.

Golden rule 2: use your influence

2 mins

How to motivate and persuade others to join your mission.

Golden rule 3: build your confidence

2 mins

Tricks for boosting your confidence and avoiding it tipping over into arrogance.

Golden rule 4: make a commitment

2 mins

Take ownership of your journey by committing to four key areas.

Golden rule 5: aim for results

1 min

Realistic pacing, results and goals for success you can replicate and scale.

Golden rule 6: timing

2 mins

Learn to recognise when the time is right for the market, your customers and you.

10.

Golden rule 7: perseverance

2 mins

How to keep going through the inevitable tough times you’ll face.

11.

Golden rule 8: be caring

1 min

Understand the importance and impact of looking after your people.

12.

Golden rule 9: take action

1 min

Tips for getting started, making plans and building momentum.

13.

Golden rule 10: use your intuition

4 mins

Learn to trust your gut, back it up with research, and use it in negotiation.

14.

Understanding your motivation

7 mins

Delve into what’s driving you to become an entrepreneur.

15.

Psychology of an entrepreneur

8 mins

Learn what attributes make up a successful business leader.

16.

Motivation & purpose with Tom Kerridge

4 mins

Discover the passion behind the Michelin-Starred restaurateur.

17.

Your network

5 mins

How to get out there, meet your peers and spread the word – online and in person.

18.

Setting goals

7 mins

Learn to set goals, achieve them, then reward yourself. Decide on your end goal.

19.

Your brand

6 mins

Develop your authentic brand purpose, mission, USP – and learn how to communicate it.

20.

Finding the market in the gap

7 mins

Understand what makes your offering different, and if your business idea has legs.

21.

Entrepreneurs are always learning

4 mins

Learn techniques for note-taking and continual self-improvement.

22.

Protect yourself

5 mins

What you need to know about intellectual property, patents, copyright and trademark.

23.

Budgeting & financial planning

7 mins

A jargon-busting guide to cash flow, forecasting and raising capital.

24.

The business plan

3 mins

How to nail that key document – examples, templates and step-by-step instructions.

25.

The perfect pitch

5 mins

The Dragon’s tips on selling your idea to potential investors, collaborators and clients.

26.

Managing your inner critic

5 mins

Learn to make peace with that nagging voice and ask others for help.

27.

Get yourself out there - sales & marketing

6 mins

How to create a killer marketing strategy that’ll attract attention and incite customers to buy.

28.

Marketing case study: Levi Roots

5 mins

How the Dragons’ Den success story went from sauce to a growing Caribbean food brand.

29.

Creating your team

9 mins

Tips for finding and hiring and your ultimate dream team.

30.

How to grow

8 mins

Develop leadership skills and values that strengthen your company culture.

31.

There is no such thing as failure

5 mins

How to embrace feedback, learn from mistakes and develop a growth mindset.

32.

Corporate responsibility

2 mins

The importance and value of giving back to staff and society.

33.

Look after yourself

4 mins

Learn to recognise your red flags, find balance and prioritise your well-being.

34.

The secrets of my success

1 min

Get the inside track on some of the businesses in Peter’s portfolio.

35.

Jessops: your first loss is your best loss

16 mins

An honest snapshot of the photography brand that was losing cash fast.

36.

Localised: the perfect pitch business plan

11 mins

How one knockout presentation fast-tracked the company’s success.

37.

Reggae Reggae: sell, sell, sell!

7 mins

Growing Levi Roots from sauce idea to sell-out success.

38.

Wireless Logic: innovation, passion, growth

8 mins

The perfect example of idea and people coming together to achieve great success.

39.

Wonderland: know your niche!

6 mins

Find your place in the market and mine its potential to the max.

40.

Research, plan & conquer

4 mins

Knowledge is power. Arm yourself with knowledge and get out there!

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A collection of the BBC Maestri including Jancis Robinson, David Walliams

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Course notes

170 pages

A downloadable PDF packed full of insight, experience, templates and exercises to put your business learning into practice.

What people are saying

It gave me a blue print for business success. Detailed advice from someone who has done it.

- Tony Quince

Very engaging and knowledgable. I liked the physiological insights into a business owner and acknowledgement of frailties.

- Sam Walsh

It was very innovative, it's the first time I have seen a course and course notes presented in this format.

- Jamie Kenna

It made me feel as if I was receiving exclusive tips and information that was not available to just anyone.

- Sune Pienaar

Peter was very well spoken, delivered fabulous material and great guests.

- Elena Von

The calm and easy to understand language used together with the openness of Peter Jones made it a pleasure to work through.

- Simon Gayfer

I like the optimism Peter Jones generated throughout the course, it was packed full of useful business insight, I particularly like the case studies towards the end.

- Phil Smeeton

Real person who went through all this first hand was delivering the course. Emotional and practical elements of the training was excellent. Real business journey and ups and downs stories helped.

- Nisa

It was an amazing and insightful course with a lot of material and tips to learn from its truly a fantastic toolkit for business success.

- Alaa A Hasan

Peter was transparent. He gave very useful information and resources that are relevant for business success today - Thank you Peter.

- Anon

It was so inspiring, and Peter really helped create a foundation and a vision. I enjoyed it so much.

- Aastha Gupta

PJ sharing his own business investments and experiences. One of the best courses by far.

- Sarfaraz Juma

Want to nudge someone towards their business potential?

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