Course notes
A downloadable PDF packed full of insight, experience, templates and exercises to put your business learning into practice.
Whether you have a spark of an idea or are already employing staff, these 40 lessons are Peter's toolkit for success in entrepreneurship - they will help you harness your passion, achieve your goals and arm you with business acumen that will last a lifetime.
Peter will take you from generating ideas to launching and growing your business, with tips and insights from his long and varied career along the way. His 10 Golden Rules, developed over 40 years of starting, growing and investing in more than 100 businesses, will give you the solid foundation you need to grow as a successful entrepreneur. You'll learn to put together the perfect business plan, network, build your brand, attract and keep the best employees, market your business and much more.
Launching his first business at the age of 16, Peter has amassed more than 40 years of experience and insight. He’s invested in over 100 businesses and is the founder of the UK’s first Enterprise Academy.
His long-standing role on BBC’s Dragons’ Den has given him an unparalleled experience in nurturing opportunity, supporting great ideas from infancy and setting founders on the right path to growth.
This practical guide will arm you with the skills and wisdom of Peter Jones and his fellow entrepreneurs: Reggae Reggae’s Levi Roots; Michelin-Starred restaurateur, Tom Kerridge; and Ross Bailey, CEO of retail space rental platform, Appear Here.
Peter introduces the skills you’ll master in entrepreneurship.
Learn how to generate business ideas and recognise the best ones.
Build a solid foundation with Peter’s critical skills for success as an entrepreneur.
Pinpoint your ambitions through visualisation techniques.
How to motivate and persuade others to join your mission.
Tricks for boosting your confidence and avoiding it tipping over into arrogance.
Take ownership of your journey by committing to four key areas.
Realistic pacing, results and goals for success you can replicate and scale.
Learn to recognise when the time is right for the market, your customers and you.
How to keep going through the inevitable tough times you’ll face.
Understand the importance and impact of looking after your people.
Tips for getting started, making plans and building momentum.
Learn to trust your gut, back it up with research, and use it in negotiation.
Delve into what’s driving you to become an entrepreneur.
Learn what attributes make up a successful business leader.
Discover the passion behind the Michelin-Starred restaurateur.
How to get out there, meet your peers and spread the word – online and in person.
Learn to set goals, achieve them, then reward yourself. Decide on your end goal.
Develop your authentic brand purpose, mission, USP – and learn how to communicate it.
Understand what makes your offering different, and if your business idea has legs.
Learn techniques for note-taking and continual self-improvement.
What you need to know about intellectual property, patents, copyright and trademark.
A jargon-busting guide to cash flow, forecasting and raising capital.
How to nail that key document – examples, templates and step-by-step instructions.
The Dragon’s tips on selling your idea to potential investors, collaborators and clients.
Learn to make peace with that nagging voice and ask others for help.
How to create a killer marketing strategy that’ll attract attention and incite customers to buy.
How the Dragons’ Den success story went from sauce to a growing Caribbean food brand.
Tips for finding and hiring and your ultimate dream team.
Develop leadership skills and values that strengthen your company culture.
How to embrace feedback, learn from mistakes and develop a growth mindset.
The importance and value of giving back to staff and society.
Learn to recognise your red flags, find balance and prioritise your well-being.
Get the inside track on some of the businesses in Peter’s portfolio.
An honest snapshot of the photography brand that was losing cash fast.
How one knockout presentation fast-tracked the company’s success.
Growing Levi Roots from sauce idea to sell-out success.
The perfect example of idea and people coming together to achieve great success.
Find your place in the market and mine its potential to the max.
Knowledge is power. Arm yourself with knowledge and get out there!
A downloadable PDF packed full of insight, experience, templates and exercises to put your business learning into practice.
It made me feel as if I was receiving exclusive tips and information that was not available to just anyone.
- Sune Pienaar
It gave me a blue print for business success. Detailed advice from someone who has done it.
- Tony Quince
Peter was very well spoken, delivered fabulous material and great guests.
- Elena Von
The calm and easy to understand language used together with the openness of Peter Jones made it a pleasure to work through.
- Simon Gayfer
I like the optimism Peter Jones generated throughout the course, it was packed full of useful business insight, I particularly like the case studies towards the end.
- Phil Smeeton
Peter has real practical skills, knowledge and people skills. He broke down the course into small manageable chunks which were concise and to the point. He covered everything. I was lucky enough to gain some of his 40 year long business experience. He was always positive and encouraging. I liked the course because Peter was clear in his delivery, they had subtitles which made it easy to take notes and Peter broke the program up to give variety and excitement.
- Keith Fernandez
Real person who went through all this first hand was delivering the course. Emotional and practical elements of the training was excellent. Real business journey and ups and downs stories helped.
- Nisa
It was an amazing and insightful course with a lot of material and tips to learn from its truly a fantastic toolkit for business success.
- Alaa A Hasan
Peter was transparent. He gave very useful information and resources that are relevant for business success today - Thank you Peter.
- Anon
It was so inspiring, and Peter really helped create a foundation and a vision. I enjoyed it so much.
- Aastha Gupta
PJ sharing his own business investments and experiences. One of the best courses by far.
- Sarfaraz Juma
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