Course notes
A downloadable PDF packed full of insight, experience, templates and exercises to put your business learning into practice.
Whether you have a spark of an idea or are already employing staff, these 40 lessons are Peter's toolkit for success in entrepreneurship - they will help you harness your passion, achieve your goals and arm you with business acumen that will last a lifetime.
Peter will take you from generating ideas to launching and growing your business, with tips and insights from his long and varied career along the way. His 10 Golden Rules, developed over 40 years of starting, growing and investing in more than 100 businesses, will give you the solid foundation you need to grow as a successful entrepreneur. You'll learn to put together the perfect business plan, network, build your brand, attract and keep the best employees, market your business and much more.
Check your inbox - your free lesson is on the way!
Please try again later
Understanding your key motivators with business expert, Peter Jones
Launching his first business at the age of 16, Peter has amassed more than 40 years of experience and insight. He’s invested in over 100 businesses and is the founder of the UK’s first Enterprise Academy.
His long-standing role on BBC’s Dragons’ Den has given him an unparalleled experience in nurturing opportunity, supporting great ideas from infancy and setting founders on the right path to growth.
This practical guide will arm you with the skills and wisdom of Peter Jones and his fellow entrepreneurs: Reggae Reggae’s Levi Roots; Michelin-Starred restaurateur, Tom Kerridge; and Ross Bailey, CEO of retail space rental platform, Appear Here.
Peter introduces the skills you’ll master in entrepreneurship.
Learn how to generate business ideas and recognise the best ones.
Build a solid foundation with Peter’s critical skills for success as an entrepreneur.
Pinpoint your ambitions through visualisation techniques.
How to motivate and persuade others to join your mission.
Tricks for boosting your confidence and avoiding it tipping over into arrogance.
Take ownership of your journey by committing to four key areas.
Realistic pacing, results and goals for success you can replicate and scale.
Learn to recognise when the time is right for the market, your customers and you.
How to keep going through the inevitable tough times you’ll face.
Understand the importance and impact of looking after your people.
Tips for getting started, making plans and building momentum.
Learn to trust your gut, back it up with research, and use it in negotiation.
Delve into what’s driving you to become an entrepreneur.
Learn what attributes make up a successful business leader.
Discover the passion behind the Michelin-Starred restaurateur.
How to get out there, meet your peers and spread the word – online and in person.
Learn to set goals, achieve them, then reward yourself. Decide on your end goal.
Develop your authentic brand purpose, mission, USP – and learn how to communicate it.
Understand what makes your offering different, and if your business idea has legs.
Learn techniques for note-taking and continual self-improvement.
What you need to know about intellectual property, patents, copyright and trademark.
A jargon-busting guide to cash flow, forecasting and raising capital.
How to nail that key document – examples, templates and step-by-step instructions.
The Dragon’s tips on selling your idea to potential investors, collaborators and clients.
Learn to make peace with that nagging voice and ask others for help.
How to create a killer marketing strategy that’ll attract attention and incite customers to buy.
How the Dragons’ Den success story went from sauce to a growing Caribbean food brand.
Tips for finding and hiring and your ultimate dream team.
Develop leadership skills and values that strengthen your company culture.
How to embrace feedback, learn from mistakes and develop a growth mindset.
The importance and value of giving back to staff and society.
Learn to recognise your red flags, find balance and prioritise your well-being.
Get the inside track on some of the businesses in Peter’s portfolio.
An honest snapshot of the photography brand that was losing cash fast.
How one knockout presentation fast-tracked the company’s success.
Growing Levi Roots from sauce idea to sell-out success.
The perfect example of idea and people coming together to achieve great success.
Find your place in the market and mine its potential to the max.
Knowledge is power. Arm yourself with knowledge and get out there!
Change or cancel your subscription at any time
10-days free then $10 / month
(Billed annually as $120)
A downloadable PDF packed full of insight, experience, templates and exercises to put your business learning into practice.
It gave me a blue print for business success. Detailed advice from someone who has done it.
- Tony Quince
Very engaging and knowledgable. I liked the physiological insights into a business owner and acknowledgement of frailties.
- Sam Walsh
It was very innovative, it's the first time I have seen a course and course notes presented in this format.
- Jamie Kenna
It made me feel as if I was receiving exclusive tips and information that was not available to just anyone.
- Sune Pienaar
Peter was very well spoken, delivered fabulous material and great guests.
- Elena Von
The calm and easy to understand language used together with the openness of Peter Jones made it a pleasure to work through.
- Simon Gayfer
I like the optimism Peter Jones generated throughout the course, it was packed full of useful business insight, I particularly like the case studies towards the end.
- Phil Smeeton
Real person who went through all this first hand was delivering the course. Emotional and practical elements of the training was excellent. Real business journey and ups and downs stories helped.
- Nisa
It was an amazing and insightful course with a lot of material and tips to learn from its truly a fantastic toolkit for business success.
- Alaa A Hasan
Peter was transparent. He gave very useful information and resources that are relevant for business success today - Thank you Peter.
- Anon
It was so inspiring, and Peter really helped create a foundation and a vision. I enjoyed it so much.
- Aastha Gupta
PJ sharing his own business investments and experiences. One of the best courses by far.
- Sarfaraz Juma
BBC Maestro is a subscription-based streaming platform, created to educate and inspire people to explore their creativity. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world. BBC Maestro offers single course purchases or an annual subscription.
Everything. Access to all courses, course notes, the BBC Maestro app, and the ability to download courses to watch on the go.
You'll need to provide an email address, password, and bank card details to create an account, but no payment will be taken until the trial has ended. A trial lasts 10 days from the point of sign up. After 10 days, we will automatically take a payment of $120 to start your annual subscription. You can cancel your trial at anytime in your account settings. You'll have access to easy-to-follow video lessons. Watch on your computer, tablet or mobile and learn on demand, wherever and whenever you like. Our courses are beginner-friendly and you can watch as many times as you like, at your own pace. Terms for the free trial can be found here: https://www.bbcmaestro.com/freetrial-terms
You can buy an annual subscription to get full access to all BBC Maestro courses, lessons and course notes for one year. You can enjoy over 100 hours of video lessons and your own pace and watch as many times as you like. You'll also have access to any new courses added throughout the year.
Yes, all our courses have English subtitles that can be accessed by clicking the CC button on the video player. We also have downloadable PDF course notes to go with each course, which offer more detailed information and tips.
No, all our courses are self-paced and no courses will be removed from the site or ‘expire’. If you have an all-access annual subscription, you can watch any content while your subscription is valid. If you don’t have an all-access subscription, but instead have bought one or more individual courses, the purchased content is yours to keep for life, and lessons can be watched as many times as you like.
Subscribers will have instant access to new courses as they are released. Please note that any courses in the Upcoming Courses section may be released outside of your annual subscription period. If you have any questions about an upcoming course, please email [email protected].
We offer a 14-day money back guarantee for your first all-access annual subscription, if you aren't completely satisfied with your purchase. See our terms and conditions for details, or email [email protected].
Check your inbox - your free lesson is on the way!
Please try again later
Understanding your key motivators with business expert, Peter Jones