Course notes
170 pages
A downloadable PDF packed full of insight, experience, templates and exercises to put your business learning into practice.
Coming soon
Peter Jones
Toolkit for Business Success
Whether you have a spark of an idea or are already employing staff, these 40 lessons are Peter's toolkit for success in entrepreneurship - they will help you harness your passion, achieve your goals and arm you with business acumen that will last a lifetime.
The Course
Peter will take you from generating ideas to launching and growing your business, with tips and insights from his long and varied career along the way. His 10 Golden Rules, developed over 40 years of starting, growing and investing in more than 100 businesses, will give you the solid foundation you need to grow as a successful entrepreneur. You'll learn to put together the perfect business plan, network, build your brand, attract and keep the best employees, market your business and much more.
Your Maestro
Launching his first business at the age of 16, Peter has amassed more than 40 years of experience and insight. He’s invested in over 100 businesses and is the founder of the UK’s first Enterprise Academy.
His long-standing role on BBC’s Dragons’ Den has given him an unparalleled experience in nurturing opportunity, supporting great ideas from infancy and setting founders on the right path to growth.
This practical guide will arm you with the skills and wisdom of Peter Jones and his fellow entrepreneurs: Reggae Reggae’s Levi Roots; Michelin-Starred restaurateur, Tom Kerridge; and Ross Bailey, CEO of retail space rental platform, Appear Here.
Lessons
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2 mins
Peter introduces the skills you’ll master in entrepreneurship.
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6 mins
Learn how to generate business ideas and recognise the best ones.
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1 min
Build a solid foundation with Peter’s critical skills for success as an entrepreneur.
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5 mins
Pinpoint your ambitions through visualisation techniques.
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2 mins
How to motivate and persuade others to join your mission.
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2 mins
Tricks for boosting your confidence and avoiding it tipping over into arrogance.
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2 mins
Take ownership of your journey by committing to four key areas.
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1 min
Realistic pacing, results and goals for success you can replicate and scale.
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2 mins
Learn to recognise when the time is right for the market, your customers and you.
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2 mins
How to keep going through the inevitable tough times you’ll face.
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1 min
Understand the importance and impact of looking after your people.
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1 min
Tips for getting started, making plans and building momentum.
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4 mins
Learn to trust your gut, back it up with research, and use it in negotiation.
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7 mins
Delve into what’s driving you to become an entrepreneur.
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8 mins
Learn what attributes make up a successful business leader.
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4 mins
Discover the passion behind the Michelin-Starred restaurateur.
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5 mins
How to get out there, meet your peers and spread the word – online and in person.
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7 mins
Learn to set goals, achieve them, then reward yourself. Decide on your end goal.
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6 mins
Develop your authentic brand purpose, mission, USP – and learn how to communicate it.
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7 mins
Understand what makes your offering different, and if your business idea has legs.
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4 mins
Learn techniques for note-taking and continual self-improvement.
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5 mins
What you need to know about intellectual property, patents, copyright and trademark.
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7 mins
A jargon-busting guide to cash flow, forecasting and raising capital.
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3 mins
How to nail that key document – examples, templates and step-by-step instructions.
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5 mins
The Dragon’s tips on selling your idea to potential investors, collaborators and clients.
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5 mins
Learn to make peace with that nagging voice and ask others for help.
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6 mins
How to create a killer marketing strategy that’ll attract attention and incite customers to buy.
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5 mins
How the Dragons’ Den success story went from sauce to a growing Caribbean food brand.
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9 mins
Tips for finding and hiring and your ultimate dream team.
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8 mins
Develop leadership skills and values that strengthen your company culture.
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5 mins
How to embrace feedback, learn from mistakes and develop a growth mindset.
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2 mins
The importance and value of giving back to staff and society.
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4 mins
Learn to recognise your red flags, find balance and prioritise your well-being.
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1 min
Get the inside track on some of the businesses in Peter’s portfolio.
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16 mins
An honest snapshot of the photography brand that was losing cash fast.
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11 mins
How one knockout presentation fast-tracked the company’s success.
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7 mins
Growing Levi Roots from sauce idea to sell-out success.
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8 mins
The perfect example of idea and people coming together to achieve great success.
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6 mins
Find your place in the market and mine its potential to the max.
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4 mins
Knowledge is power. Arm yourself with knowledge and get out there!
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