Course notes
170 pages
A downloadable PDF packed full of insight, experience, templates and exercises to put your business learning into practice.
Peter Jones
Toolkit for Business Success
Whether you have a spark of an idea or are already employing staff, these 40 lessons are Peter's toolkit for success in entrepreneurship - they will help you harness your passion, achieve your goals and arm you with business acumen that will last a lifetime.
40
lessons,
3.5 hrs
Course notes
$90
The Course
Peter will take you from generating ideas to launching and growing your business, with tips and insights from his long and varied career along the way. His 10 Golden Rules, developed over 40 years of starting, growing and investing in more than 100 businesses, will give you the solid foundation you need to grow as a successful entrepreneur. You'll learn to put together the perfect business plan, network, build your brand, attract and keep the best employees, market your business and much more.
Your Maestro
Launching his first business at the age of 16, Peter has amassed more than 40 years of experience and insight. He’s invested in over 100 businesses and is the founder of the UK’s first Enterprise Academy.
His long-standing role on BBC’s Dragons’ Den has given him an unparalleled experience in nurturing opportunity, supporting great ideas from infancy and setting founders on the right path to growth.
This practical guide will arm you with the skills and wisdom of Peter Jones and his fellow entrepreneurs: Reggae Reggae’s Levi Roots; Michelin-Starred restaurateur, Tom Kerridge; and Ross Bailey, CEO of retail space rental platform, Appear Here.
Lessons
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2 mins
Peter introduces the skills you’ll master in entrepreneurship.
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6 mins
Learn how to generate business ideas and recognise the best ones.
-
1 min
Build a solid foundation with Peter’s critical skills for success as an entrepreneur.
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5 mins
Pinpoint your ambitions through visualisation techniques.
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2 mins
How to motivate and persuade others to join your mission.
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2 mins
Tricks for boosting your confidence and avoiding it tipping over into arrogance.
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2 mins
Take ownership of your journey by committing to four key areas.
-
1 min
Realistic pacing, results and goals for success you can replicate and scale.
-
2 mins
Learn to recognise when the time is right for the market, your customers and you.
-
2 mins
How to keep going through the inevitable tough times you’ll face.
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1 min
Understand the importance and impact of looking after your people.
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1 min
Tips for getting started, making plans and building momentum.
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4 mins
Learn to trust your gut, back it up with research, and use it in negotiation.
-
7 mins
Delve into what’s driving you to become an entrepreneur.
-
8 mins
Learn what attributes make up a successful business leader.
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4 mins
Discover the passion behind the Michelin-Starred restaurateur.
-
5 mins
How to get out there, meet your peers and spread the word – online and in person.
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7 mins
Learn to set goals, achieve them, then reward yourself. Decide on your end goal.
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6 mins
Develop your authentic brand purpose, mission, USP – and learn how to communicate it.
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7 mins
Understand what makes your offering different, and if your business idea has legs.
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4 mins
Learn techniques for note-taking and continual self-improvement.
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5 mins
What you need to know about intellectual property, patents, copyright and trademark.
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7 mins
A jargon-busting guide to cash flow, forecasting and raising capital.
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3 mins
How to nail that key document – examples, templates and step-by-step instructions.
-
5 mins
The Dragon’s tips on selling your idea to potential investors, collaborators and clients.
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5 mins
Learn to make peace with that nagging voice and ask others for help.
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6 mins
How to create a killer marketing strategy that’ll attract attention and incite customers to buy.
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5 mins
How the Dragons’ Den success story went from sauce to a growing Caribbean food brand.
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9 mins
Tips for finding and hiring and your ultimate dream team.
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8 mins
Develop leadership skills and values that strengthen your company culture.
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5 mins
How to embrace feedback, learn from mistakes and develop a growth mindset.
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2 mins
The importance and value of giving back to staff and society.
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4 mins
Learn to recognise your red flags, find balance and prioritise your well-being.
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1 min
Get the inside track on some of the businesses in Peter’s portfolio.
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16 mins
An honest snapshot of the photography brand that was losing cash fast.
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11 mins
How one knockout presentation fast-tracked the company’s success.
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7 mins
Growing Levi Roots from sauce idea to sell-out success.
-
8 mins
The perfect example of idea and people coming together to achieve great success.
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6 mins
Find your place in the market and mine its potential to the max.
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4 mins
Knowledge is power. Arm yourself with knowledge and get out there!
What People are Saying
It made me feel as if I was receiving exclusive tips and information that was not available to just anyone.
- Sune Pienaar
It gave me a blue print for business success. Detailed advice from someone who has done it.
- Tony Quince
Peter was very well spoken, delivered fabulous material and great guests.
- Elena Von
The calm and easy to understand language used together with the openness of Peter Jones made it a pleasure to work through.
- Simon Gayfer
I like the optimism Peter Jones generated throughout the course, it was packed full of useful business insight, I particularly like the case studies towards the end.
- Phil Smeeton
Peter has real practical skills, knowledge and people skills. He broke down the course into small manageable chunks which were concise and to the point. He covered everything. I was lucky enough to gain some of his 40 year long business experience. He was always positive and encouraging. I liked the course because Peter was clear in his delivery, they had subtitles which made it easy to take notes and Peter broke the program up to give variety and excitement.
- Keith Fernandez
Real person who went through all this first hand was delivering the course. Emotional and practical elements of the training was excellent. Real business journey and ups and downs stories helped.
- Nisa
It was an amazing and insightful course with a lot of material and tips to learn from its truly a fantastic toolkit for business success.
- Alaa A Hasan
Peter was transparent. He gave very useful information and resources that are relevant for business success today - Thank you Peter.
- Anon
It was so inspiring, and Peter really helped create a foundation and a vision. I enjoyed it so much.
- Aastha Gupta
PJ sharing his own business investments and experiences. One of the best courses by far.
- Sarfaraz Juma
Ready for success?
Maximise your chances with the tips, tricks, and techniques Peter uses every time he takes on a new idea or a new business.
40
lessons,
3.5 hrs
Course notes
$90
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