
Jojo Moyes
Ready to write a love story for the ages?
Learn to create an epic love story that your readers can't help but fall for with the irrefutable Maestro of romance. Join Jojo Moyes as she breaks down her craft into step-by-step techniques for crafting your novel from the ground up. From creating genuine and compelling characters through to plotting out trope-free scenes and getting your work in front of the right publisher; Jojo will walk you through every stage step by step, giving you creative challenges along the way.
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What you'll learn
Whether you're already a published author or want to be but don't know where to start, this online writing course will give you everything you need to write love stories to sweep your readers off their feet. For the first time ever, Jojo will walk through every stage of her process, including landing on the right idea, finding your true voice, writing three-dimensional characters, the intricacies of plotting and storytelling, editing your work, and getting it in front of agents and publishers. By the end of the course, you'll be well on your way to writing your very own fully-fledged love story.
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Sign up for a taste of Jojo’s course as she shows you what makes love such an irresistible topic and outlines why the romance market is a limitless opportunity for great writers.
Meet your Maestro
Following 10 years as a journalist, Jojo switched her focus to romance novels and has since written 18 books, from her acclaimed debut Sheltering Rain through to Foreign Fruit, Someone Else’s Shoes, The Last Letter from Your Lover, The Giver of Stars and her hugely successful Me Before You trilogy. Her work has led to multiple awards, including the Romantic Novel of the Year from the Romantic Novelists’ Association not just once, but twice. Her books have been translated into 46 languages and have sold over 50 million copies worldwide.
Lesson Plan
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6 mins
Jojo introduces herself as an author, with 16 books published and sales of more than 50 million copies under her belt. She explains what you can expect to learn from the course.
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20 mins
Jojo explains why and how to avoid stereotypes and aim for ‘something different’ in the love story you want to write.
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9 mins
It’s not all romcoms and love hearts. Jojo tells you why writing about love is no small feat – in fact, it’s the single most universal subject you can write about.
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8 mins
Jojo lays out how your process will get you from wanting to write a book to actually writing it.
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11 mins
Voice is everything. Unique to you, it’s what will pull your readers in and build your readership.
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15 mins
Jojo thinks of tone as the musical soundtrack to her books and explains how to avoid inconsistent tone.
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12 mins
Themes are the essence of your book and what the reader will ultimately take away.
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11 mins
Jojo shows you how and why she plots her novels with the help of a whiteboard, markers, and post-it notes.
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24 mins
What tense will you write in? Are you going to write in the first, second, or the third person? How many key events will your story have?
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25 mins
Character development is everything for Jojo. She reveals the questions she asks to create three-dimensional characters that readers will invest in.
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25 mins
Knowing how to write dialogue is paramount in a love story as you are trying to convey a lot through what characters say – and don’t say.
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11 mins
Research is vital. Do the work, find experts, go out on the ground. But don’t let research overpower the storyline.
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13 mins
A real page turner requires tension, and one way to achieve it is to introduce obstacles.
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18 mins
Identify what you want your reader to feel and don’t be cynical about the emotions you are trying to convey.
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18 mins
If you are going to go there, remember that a sex scene works well when illustrating something about character or plot.
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17 mins
Jojo explains that at this stage, you don’t need perfection, you need persistence – and words on the page.
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13 mins
Routine is your friend. In this lesson, Jojo makes it clear you must guard your time, and shares tips on how to go about it.
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26 mins
Psychological coach Lisa Christie explains how to overcome writer’s block and emotional obstacles to creativity.
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7 mins
Before wrapping up, ask yourself some key questions. Are there any loose ends? Will there be a cliffhanger? Is the ending going to satisfy the reader?
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16 mins
Jojo explains the importance of editing your own work – that’s where the magic happens.
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23 mins
Jojo’s editor Louise explains the relationship between writer and editor, and touches on realistic expectations around money.
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17 mins
Jojo’s very own agent, Sheila Crowley, explains what she is looking for in a submission, and how to write a letter to an agent.
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13 mins
Find out what happens when your book is adapted by a film or TV company, and how to guard the non-negotiables of your story.
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13 mins
In this lesson, Jojo explains how she wrote a series, and what you'll need to consider and decide if you want to go down that route too.
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3 mins
Jojo reiterates how important it is to enjoy your writing, and to have faith in yourself and the process.
Pick your package
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- Download course notes and exercises to learn at your own pace
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Annual access
$120 $72 for a one year subscription
Access every BBC Maestro course
- Experience 100+ hours of video lessons each year
- Be the first to explore new courses as soon as they land
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- Explore at ease with a 30-day money back guarantee
Own this course for life
$89 / $53.40
- Have lifetime access to "Writing Love Stories" by Jojo Moyes
- Immerse yourself in hours of compelling video lessons
- Watch at your own pace as many times as you like
- Upgrade to our unlimited annual subscription for 1 year after purchase at a discount

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Common questions
BBC Maestro is a subscription-based streaming platform, created to educate and inspire people to explore their creativity. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world.
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Check your inbox - your free lesson is on the way!
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Please try again later
Get a free taster lesson
Sign up for a taste of Jojo’s course as she shows you what makes love such an irresistible topic and outlines why the romance market is a limitless opportunity for great writers.