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Toolkit for Business Success

Peter Jones

Toolkit for Business Success

Discover the insider secrets that will turn your idea into a successful business.

This course includes:

40 lessons

3.5 hours

Business plan template

What you'll learn

Join Peter as he takes you from idea to launch, with tips and insights from his 40 years of success. You’ll be armed with business acumen that will last a lifetime.

  • Learn Peter’s 10 Golden Rules of business
  • Build out your business plan
  • Give the perfect pitch and raise funds
  • Grow year on year with marketing secrets
  • Fill your team with the right people
  • Develop an entrepreneur’s mindset

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Launching his first business at the age of 16, Peter has amassed more than 40 years of experience and insight. He’s invested in over 100 businesses and is the founder of the UK’s first Enterprise Academy.

His long-standing role on BBC’s Dragons’ Den has given him an unparalleled experience in nurturing opportunity, supporting great ideas from infancy and setting founders on the right path to growth.

This practical guide will arm you with the skills and wisdom of Peter Jones and his fellow entrepreneurs: Reggae Reggae’s Levi Roots; Michelin-Starred restaurateur, Tom Kerridge; and Ross Bailey, CEO of retail space rental platform, Appear Here.

Lesson plan (40)

  1. 01

    Entrepreneurs are made, not born


  2. 02

    The big idea


  3. 03

    The golden rules


  4. 04

    Golden rule 1: have a vision


  5. 05

    Golden rule 2: use your influence


  6. 06

    Golden rule 3: build your confidence


  7. 07

    Golden rule 4: make a commitment


  8. 08

    Golden rule 5: aim for results


  9. 09

    Golden rule 6: timing


  10. 10

    Golden rule 7: perseverance


  11. 11

    Golden rule 8: be caring


  12. 12

    Golden rule 9: take action


  13. 13

    Golden rule 10: use your intuition


  14. 14

    Understanding your motivation


  15. 15

    Psychology of an entrepreneur


  16. 16

    Motivation & purpose with Tom Kerridge


  17. 17

    Your network


  18. 18

    Setting goals


  19. 19

    Your brand


  20. 20

    Finding the market in the gap


  21. 21

    Entrepreneurs are always learning


  22. 22

    Protect yourself


  23. 23

    Budgeting & financial planning


  24. 24

    The business plan


  25. 25

    The perfect pitch


  26. 26

    Managing your inner critic


  27. 27

    Get yourself out there - sales & marketing


  28. 28

    Marketing case study: Levi Roots


  29. 29

    Creating your team


  30. 30

    How to grow


  31. 31

    There is no such thing as failure


  32. 32

    Corporate responsibility


  33. 33

    Look after yourself


  34. 34

    The secrets of my success


  35. 35

    Jessops: your first loss is your best loss


  36. 36

    Localised: the perfect pitch business plan


  37. 37

    Reggae Reggae: sell, sell, sell!


  38. 38

    Wireless Logic: innovation, passion, growth


  39. 39

    Wonderland: know your niche!


  40. 40

    Research, plan & conquer


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