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Graphic Design

Paula Scher

Graphic Design

Elevate your design career with the Partner of world renowned design agency, Pentagram.

This course includes:

4 hours

21 lessons

14 exercises

What you'll learn

Join Paula as she takes you into her studio and shares the secrets behind her highly successful design career.

  • Explore the principles of graphic design
  • Deconstruct iconic examples of Paula’s work from The Met to Microsoft
  • Master typography like a pro
  • Get the best from client and team collaboration
  • Create a compelling portfolio to land your dream job
  • Learn what makes visual branding impactful

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You name it, she’s probably designed it. After her first job as a layout artist for Random House’s children’s book division, Paula Scher then moved onto designing legendary album covers for the likes of Bob Dylan and The Rolling Stones at CBS Records and Atlantic Records, before becoming the first female partner at design firm Pentagram in 1991. Now with a 50-year career and 300 design awards to her name, Paula is undoubtedly an industry icon, and may just be the most in-demand graphic design teacher around.

Course trailer

Lesson plan (21)

  1. 01

    Graphic Design Introduction

    02:17

  2. 02

    Introduction to Graphic Design 101

    03:06

  3. 03

    Origins of Type

    06:08

  4. 04

    Crests, Flags, Symbols and Logos

    07:21

  5. 05

    Type!

    18:10

  6. 06

    Editorial Design

    10:45

  7. 07

    Word and Image: 1800s – 1940s

    18:35

  8. 08

    Word and Image: 1950s – Present

    18:30

  9. 09

    Logos from Everywhere

    32:22

  10. 10

    From Sketch to Finish: Introduction

    01:05

  11. 11

    From Sketch to Finish: Citibank

    08:00

  12. 12

    From Sketch to Finish: The Met Opera & New York City Ballet

    06:39

  13. 13

    From Sketch to Finish: Windows 8

    06:14

  14. 14

    From Sketch to Finish: Berkely Rep & Landmark Cinemas

    08:57

  15. 15

    From Sketch to Finish: The New School and The Quad Cinema

    13:53

  16. 16

    Environmental Design

    23:19

  17. 17

    Case Studies in Environmental Design

    13:50

  18. 18

    Film Titles and Animation

    11:16

  19. 19

    Film Titles and Animation Inspirations

    09:16

  20. 20

    Film Titles and Animation in Practice

    14:22

  21. 21

    Conclusion

    01:32

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Pricing options

  • Watch on computer, TV, phone, or tablet
  • Change or cancel your subscription any time
Looking to buy a gift? Learn more about giftcards
Pricing plans

One course

Best value

Every course

Price

$89

/ year

$120

/ year

Number of Maestro

1

(Paula Scher only)

35+

(incl. Paula Scher)

Across 7 categories

Access to new releases

Not included Included

Downloadable course guide

Included Included

Money back guarantee

14 days

30 days

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Get a free taster lesson 

Sign up for a free lesson from the course, where Paula talks about the power and playfulness of typography.